Pinterest is great for planning weddings and decorating your home, but can
it be just
as effective for B2B? As Kevin Knight, Head of Creative and Brand Strategy at Pinterest says, other social media platforms inform you of what your followers have done in the past, but Pinterest gives you insight into what they will do in the future
So how can this help B2B marketers? For obvious reasons, the information obtained from Pinterest followers can be highly predictive of their intent and their phase in the buyer journey. Whether the customer prospect
is researching potential purchases, or u
sing the “Buyable Pins” feature to actively seek out a purchase, data obtained from well-maintained Pinterest accounts can be highly valuable.
Finally, how can we better cater our Pinterest accounts to the B2B purchasers? Consider about the information search process preceding a B2B purchase. A board of infographics allows prospects to scan snackable pieces of information in an easily digestible and captivating way. Another board should house case studies. Case studies are the perfect proof point for prospects to assess the performance and benefits of your offerings, and when paired with a captivating image suitable for the Pinterest feed, your content will be more discoverable than ever. Other content like eNewsletters and blog posts can also be organized into boards, allowing customers and prospects to save valuable information for later. Creating boards with keywords will also allow you improve
to be ranked on a Google search. Just like your website, there are SEO practices for Pinterest to your pin ranking within the Pinterest Smart Feed.
While not all target audiences can be found on Pinterest, it is a platform to consider adding to your marketing mix, as it’s functionality differs so greatly from other platforms.
Branded Blog 